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Google has of your site is shown in their SERPs - if your keywords/pages are ranked in the number one spots in Google's "Search Engine Results Pages" then Google must think your site or content deserves to be there.
Find out how Google is viewing your content. Below are several Google webmaster tools and things you can do to discover just how Google views your site or pages.
Checking Your Content/Keywords In Google
https://adwords.google.com/select/KeywordToolExternal
Just type in your URL and tick off website content and you will get a listing of the major keywords Google has for your content.
If your targeted keyword or keywords are not listed, then you have to do some re-writing.
If you want to find out how many backlinks your site has in Google, just open up Google Search and type in:
link:yourURL
to show you the number of backlinks you have.
Google doesn't give you all your existing backlinks, many webmasters also use Yahoo! to find a more exact number of links your site has on the web.
Just open Yahoo! and type in: linkdomain:yourURL
Google is not giving you the exact number.
Another way to monitor links in Google is to place quotation marks around site name or my name "blah" or "john blah" and do a search in Google.
This gives the pages containing references to me or my site.
It is very important for you to know the content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.
You can see how many of your pages are indexed in Google by using the site command.
Just type into Google Search:
Site: yourURL
Google no longer uses the Supplementary Label in grading pages but that doesn't mean a supplementary index doesn't exist; just that Google has promised to crawl and consider these pages as well in any search query.
You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.
Just type into Google Search:
Cache: yourURL
Another tricky issue is PageRank. This is supposed to be the heart of Google's ranking system created by Larry Page and Sergey Brin; each link is considered a "vote" for your page and the higher the number of "votes" you have, the higher the PR your page receives. However, again Google is using "smoke and mirrors" to conceal your true PageRank mainly to cut out abuse and manipulation of their results. Some experts say PageRank still counts, other say it doesn't.
You can check your Google PageRank here:
http://www.iwebtool.com/pagerank_checker
From experience, I receíved more traffic when my site was at PR4 than I receíved when it was at PR6. What's important is getting high rankings for your targeted keywords... if you get top spots, it doesn't matter if your main index page (site) is PR4 or PR6, you'll still get the same amount of traffic. In other words, don't become too fixated on PageRank because Google in many cases is not letting you see the true PR of a webpage.
I would like to add one point to the whole PageRank issue and that has to do with perception. If you're running an online business, then having a PR8 site does matter for it will bring in more business and customers (especially if you're in the SEO industry) mainly because of the "perceived value" of your site or business.
What Google thinks does matter!
